Brand guidelines · v0.1 · Sep 2026
shilp.in brand
The identity system for shilp.in — logo, colour, type and stationery, and how to use them together.
About the name. In Hindi, '' (shilp) means craft or sculpture, symbolizing the art of handmade creations, showcasing skill and creativity.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “s” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#14494ERGB 20, 73, 78#0D3033RGB 13, 48, 51#D17A4ARGB 209, 122, 74#13322FRGB 19, 50, 47#F2EFE8RGB 242, 239, 232Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Cormorant Garamond
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Inter
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxCrafting Beauty, One Piece at a TimeH2 · 36pxCrafting Beauty, One Piece at a TimeH3 · 24pxCrafting Beauty, One Piece at a TimeBody · 17pxCrafting Beauty, One Piece at a TimeCaption · 13pxCrafting Beauty, One Piece at a TimeLogo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@shilp.in
www.shilp.in
Founding Team
shilp.in
hello@shilp.in · www.shilp.in
www.shilp.in
Explorations
Alternative wordmark directions considered for shilp.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.